Post by nadinenadine on Mar 9, 2024 6:01:30 GMT
When creating a Conversion Marketing strategy, one aspect to pay particular attention to is targeting , in such a way as to identify not only the type of users potentially interested in the business but also the Buyer Personas . In this way, achieving conversions becomes not only more probable but even simpler: Conversion Marketing is something rather complex and requires in- depth preliminary investigation before implementing the appropriate techniques. At the same time, it is necessary to define the objectives and identify the KPIs , so as to monitor the Conversion Rate over time. This step is followed by the analysis of the results : the starting point for creating a new Conversion Marketing strategy in light of what has been done. Conversion Marketing and Conversion Rate Optimization One of the main tools of Conversion Marketing is Conversion Rate Optimization or CRO . A real discipline, rather complex and with different facets, which indicates the activities that must be carried out in order to implement the Conversion Rate. To carry out Conversion Rate Optimization, multiple techniques and tools can be used that require specific skills from the CRO Specialist , the reference figure in Conversion Marketing.
Let's see them together. The fundamental activities of Conversion Marketing There are many techniques that it is important for a CRO Specialist to know and know how to handle to implement a Conversion Marketing strategy. Here is a list of the essential ones: Persuasive copywriting: an effective form of writing that leverages users' needs and desires Construction of a landing page: the page where the user arrives after clicking on an advertising spot or a link. Use of cognitive biases: a technique used to enable the user to make a decision quickly. Definition of the phases of the Customer Loan Phone Number List Journey : the path that defines, in the form of maps, where the contact phases between user and brand take place. Use of Analytics tools : they are used to measure conversions. Optimization of the User Experience : the experience that is offered to the user within the channel, in which the main actions performed by the person towards the company and its products are found. The User Experience is carried out above all through the care of UX Design, i.e. the web design solutions created with a view to the customer journey. A/B Testing: A process that shows a minimum of two different versions of the same web page to site visitors. From their comparison the winning variant is chosen. This technique is also applied in advertising, for example in e-mail marketing, with considerable success.
Carrying out surveys: they allow you to collect the opinions that potential customers have formed. Their usefulness lies in the fact that they allow you to better direct the CRO strategy. Activities to monitor user behavior within an app or web page : session recordings, click-maps, heat maps, etc. etc. Conclusions: the advantages of Conversion Marketing Conversion Marketing offers various advantages to companies that decide to use it, in the face of concrete and measurable results, in line with business objectives. This is because it is a highly structured and codified discipline, with important links to Funnel Marketing . Due to this characteristic, it requires important and specific skills: this is why starting a partnership with a specialized company such as a web agency proves to be a solution capable of offering greater growth opportunities for the company. Conversion Marketing is something that cannot be improvised and is a serious matter. Otherwise you risk wasting time and money, with potential damage to the brand's image.
Let's see them together. The fundamental activities of Conversion Marketing There are many techniques that it is important for a CRO Specialist to know and know how to handle to implement a Conversion Marketing strategy. Here is a list of the essential ones: Persuasive copywriting: an effective form of writing that leverages users' needs and desires Construction of a landing page: the page where the user arrives after clicking on an advertising spot or a link. Use of cognitive biases: a technique used to enable the user to make a decision quickly. Definition of the phases of the Customer Loan Phone Number List Journey : the path that defines, in the form of maps, where the contact phases between user and brand take place. Use of Analytics tools : they are used to measure conversions. Optimization of the User Experience : the experience that is offered to the user within the channel, in which the main actions performed by the person towards the company and its products are found. The User Experience is carried out above all through the care of UX Design, i.e. the web design solutions created with a view to the customer journey. A/B Testing: A process that shows a minimum of two different versions of the same web page to site visitors. From their comparison the winning variant is chosen. This technique is also applied in advertising, for example in e-mail marketing, with considerable success.
Carrying out surveys: they allow you to collect the opinions that potential customers have formed. Their usefulness lies in the fact that they allow you to better direct the CRO strategy. Activities to monitor user behavior within an app or web page : session recordings, click-maps, heat maps, etc. etc. Conclusions: the advantages of Conversion Marketing Conversion Marketing offers various advantages to companies that decide to use it, in the face of concrete and measurable results, in line with business objectives. This is because it is a highly structured and codified discipline, with important links to Funnel Marketing . Due to this characteristic, it requires important and specific skills: this is why starting a partnership with a specialized company such as a web agency proves to be a solution capable of offering greater growth opportunities for the company. Conversion Marketing is something that cannot be improvised and is a serious matter. Otherwise you risk wasting time and money, with potential damage to the brand's image.